Tag experiment
An experiment is a piece of text on your site, like a headline or a button label, that SplitDuck tests different versions of. To create one, give the element that holds the text a name.
Add a data-splitduckattribute. Its value is the experiment's name.
<h1 data-splitduck="headline">Find a better headline</h1>
What happens next
- The first time a visitor loads that page, the experiment appears on your Experiments page. The element's current text becomes the original version.
- Open the experiment and write the versions you want to test against it.
- SplitDuck shows the versions to visitors and gradually sends more traffic to whichever converts best.
Rules for tagging
- Plain text only.SplitDuck replaces the element's whole text, so links, bold text or icons inside it would be lost. Tag the innermost element that holds just the text.
- In the page when it loads. SplitDuck looks for tags once, when the page loads. Text added later by JavaScript isn't picked up.
- Keep names stable. Use short names like
headlineorpricing_cta. Renaming a tag starts a new experiment with no results, and the same name on two pages is the same experiment. - Same text for everyone.Don't tag personalised or changing text like names, prices or dates.